80% of Gen Z ditch fast fashion jewellery, Azora finds

80% of Gen Z ditch fast fashion jewellery, Azora finds

Jewellery Focus     •     April 23, 2025, 12:33 am

Eight in 10 Gen-Z consumers now shop exclusively for everyday or investment pieces, according to a survey from demi-fine brand Azora. The nationwide survey found that 25–34-year-olds buy jewellery…

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