‘It completely misunderstands what a brand is’: A branding expert weighs in on Jaguar’s controversial new look.

If you didn't hear the news that Jaguar has rebranded when the new identity dropped at the start of this week, you probably have now. With not one, but three radical new logos, the new look is alread…

https://www.creativebloq.com/design/logos-icons/it-completely-misunderstands-what-a-brand-is-a-branding-expert-weighs-in-on-jaguars-controversial-new-look